About us

Hawaii's Finest Clothing, established in 2009 on the small Hawaiian island of Moloka'i, has grown from a humble t-shirt company into a prominent lifestyle and apparel brand. Deeply rooted in the local community, HIFI has expanded its influence beyond clothing, becoming Hawaii’s largest concert and events company through its support of music, sports, and philanthropy. With stores in Ka Makana Ali'i, Ala Moana, Windward Mall, Las Vegas, and Moloka'i, HIFI is dedicated to expanding globally while remaining Hawaiian-owned and operated. Known for producing high-quality, affordable products for local families, HIFI embraces its mission of sharing aloha and appreciates the love and support from the community over the past 15 years.

THE PEOPLE’S BRAND.